Content-Marketing

My friends, I have a request. That request is, for all that’s Holy, stop calling things “clickbait.” It’s an old and busted term that has no place in the media landscape of 2023.

Writing and editing are taught widely in schools and professional programs, but content review is a neglected and unloved (and rare) skill that I’ve never seen taught or even acknowledged – but it’s widely required in jobs throughout the tech industry. If you’re a product manager, product marketer, comms professional, content writer, developer advocate, community manager – take your pick – you probably need to participate in content review as part (or most) of your job, but do you feel confident you’re doing it well and efficiently?

Video content is here to stay. As a text-based person with a face for radio, I’ve come to grips with it. But that doesn’t mean video alone gets it done. If you’re producing video content, please also share a transcript of the video. I realize some people love video, and that’s fine - but it’s not that much harder to include a transcript and it’s much more inclusive and potentially more effective....

At least once a week when I’m reading, or editing, copy related to work I’ll skim over something and realize that what I just read makes no sense. Sure, the words are used properly. The paragraph is composed of sentences that seem grammatically correct. But if you stop to think about what the copy is saying, it’s just three sentences in a trench coat pretending to be a coherent thought....

Infrastructure and code aren’t the only things in your organization that incur technical debt. Content marketing on blogs is a major offender. Here’s just three things to cut down on technical debt in your content marketing on blogs. Content marketing practice to avoid: Bare URLs/URIs in content Be kind to your readers and to yourself: Stop putting bare URIs / URLs in your content. Bare URLs - that is, something like www....