Jargon mumble synergy!
How is it that companies that spend millions on product development seem incapable of hiring someone who can write clear, concise product descriptions? Been working on a project for the past week that involves churning through tons of product descriptions from various companies. I can say with authority that the products, if they are selling well, are selling despite the marketing materials. This also goes for press releases. Just in case any of the folks who are writing this copy happen to read this site, here are a few tips:...