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9 phrases we should stop seeing in tech journalism

“ This reporter” – Just use the first person. It might have worked for Edward R. Murrow, but with tech journalism – particularly blogs – it sounds like a ridiculous affectation. If you wouldn’t say it out loud when retelling a story, don’t write it. (And if you would say this out loud when telling a story, seek professional help.) “ The company told Acme Publication” – Bullshit. The publication is an abstract entity....

March 5, 2012 · 3 min · zonker
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Writing ledes, writing for feeds…

Too many ledes in tech publications and blogs suck. I’ve been doing more editing and more content curation lately. The upshot of that is noticing a lot of really boring, fluffy, slow-to-the-point ledes that utterly fail at drawing the reader in. It’s not hard to do a decent lede as long as you remember a few guidelines and take the time to revise. Assume you have less than 150 words to make your case....

August 27, 2010 · 3 min · zonker