Writing ledes, writing for feeds…
Too many ledes in tech publications and blogs suck. I’ve been doing more editing and more content curation lately. The upshot of that is noticing a lot of really boring, fluffy, slow-to-the-point ledes that utterly fail at drawing the reader in. It’s not hard to do a decent lede as long as you remember a few guidelines and take the time to revise. Assume you have less than 150 words to make your case....