Switching away from Substack is a hot topic right now, for reasons I won’t belabor here (hint: it’s because of the Nazis) – which means that people are searching for alternatives. One that’s getting tossed around is WordPress. As much as I’d love that to be true, the WordPress Newsletter functionality is not what most folks think of when you think “newsletter.”
At least once a week when I’m reading, or editing, copy related to work I’ll skim over something and realize that what I just read makes no sense. Sure, the words are used properly. The paragraph is composed of sentences that seem grammatically correct. But if you stop to think about what the copy is saying, it’s just three sentences in a trench coat pretending to be a coherent thought....
Email is a fantastic tool, when used correctly. It almost never is. Rikki Endsley asked me if I’d like to write something for USENIX ;login; logout, and it happened to be right after processing a slew of terrible email: people sending two-line replies at the end of several hundred lines of text, inexcusable top-posting, HTML-ized email sent to lists that reject HTML email (rightly), etc. Practicing a little courtesy when doing email takes a little extra time, but it makes it so much easier for the people who have to read your email....
People often try to fluff up the importance of an event or person by saying it “changed history,” “changed the course of history,” or “changed history forever.” (Or something along those lines, you get the idea.) There’s just one problem with that type of phrase: it’s completely, 100% wrong. History is stuff that has already happened, or the study of stuff that’s already happened. No matter what you do today – no matter how important or how much it upsets the expectations one might have for events to come – unless you’ve invented time travel and actually gone back in time and changed the past you have not changed history at all....
“ This reporter” – Just use the first person. It might have worked for Edward R. Murrow, but with tech journalism – particularly blogs – it sounds like a ridiculous affectation. If you wouldn’t say it out loud when retelling a story, don’t write it. (And if you would say this out loud when telling a story, seek professional help.) “ The company told Acme Publication” – Bullshit. The publication is an abstract entity....